Category: Digital Marketing

Cost of Capital Formula: A Deep Dive for Startups and SaaS Companies

Understanding the cost of capital is crucial for startups, especially in the Software as a Service (SaaS) industry, to achieve their financial goals and secure funding. The cost of capital formula calculates the minimum return that projects must generate to satisfy investors and lenders. This formula comprises three components: cost of equity, cost of debt, and…

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GMB Optimization for Businesses in Philadelphia: The Ultimate Guide

If you're running a business in Philadelphia, you're probably already aware of the importance of having a strong online presence. One of the most effective ways to do this is by optimizing your Google My Business (GMB) listing. GMB is a free tool from Google that helps businesses manage their online presence and appear in…

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How To Succeed In Social Media Marketing

The objective of Social Media Marketing is to capture the attention of qualified followers and funnel them into your sales funnel. Instead of pushing out over-the-top sales messages, content for your social media channels should be less promotional and more customer-focused. By sharing valuable, insightful content, you can establish yourself as a thought leader in…

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